Marketing: Principles of Customer-Centric Business Management is a concise text for undergraduate introductory marketing courses. It gives insight into the most important areas of the discipline and brings together theory and practical perspectives.°°°°The contents:°°- Marketing as an applied science°°- Marketing planning°°- Objectives and strategies in marketing°°- Buyer behaviour°°- Market research°°- Brand, product, sales, pricing, sales promotions and market communications decisions°°- Mark ...