Marketingplan: Jägermeister for Monaco

Research Paper (undergraduate) from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, Northumbria University (Newcastle Business School), language: English, abstract: This marketing plan is prepared for Mast-Jägermeister AG with the sole aim to increase their profit and market share in Monaco. A brief history of the company describes their success in the beverage industry, followed by the current market situation. The SWOT and Issue Analysis a ...