Marketing Management, An Asian Perspective

For undergraduate and graduate courses in marketing management. The gold standard for todays marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everydayand in order for students to have a competitive edge, they need a textbook that reflects the best of todays marketing theory and practices. Marketing Management is the gold standard marketing text because its content and o ...